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There’s a New High-Tech Way to Spot Fakes

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Nothing ruins a potential fashion coup quite like realizing all too late that you just spent this month’s rent on something that’s fake as shit. What customers and companies alike need is access to technology that could easily detect fakes, thus avoiding the anguish of a misleading purchase. Enter New York-based startup Entrupy, whose “on-demand authentication system” is getting some serious attention from Bloomberg and beyond.

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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

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